The Complete Digital Marketing Course
23774 Enrolled
19.5 Hours
$14.99
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169 Lessons (19.5h)
- IntroductionCourse Intro & Overview1:13Get Instant Access to All the Course Notes!5 Best Digital Marketing Tools4:15Your First Marketing Challenge1:55
- Marketing FundamentalsProject Overview: Create a Buyer Persona & Unique Selling Proposition2:28How to Create a Buyer Persona7:558 Ways to Find Your Audience Online8:44How to Identify Your Unique Selling Proposition10:16Taking Action: Create a Buyer Persona & Unique Selling Proposition2:22
- Market ResearchProject: Validate Your Idea with Typeform4:27Why Typeform?5:41How to Design Your Online Survey11:27How to Distribute Your Online Survey9:39How to Analyse Your Survey Results7:49Taking Action: Gather Priceless Feedback & Emails2:40
- WordpressProject: Create a Wordpress Website in 1hr Without Any Technical Skills4:30Why Wordpress?4:23How to Choose a Domain Name6:24Domain Registration & Hosting3:22How to Install Wordpress1:43How to Add Pages & Posts to Wordpress4:56Google Analytics for Wordpress6:05How to Choose & Install a Premium Theme5:29Taking Action: Create Your Site in 5 Steps!2:25
- Email MarketingProject: Get Your First 1000 Email Subscribers in 30 Days5:45Why List Building Is So Important5:20How to Integrate MailChimp with Wordpress7:26How to Track Email Sign Ups with Google Analytics6:17How to Add a Lead Magnet to Your Sign Up Form8:25How to Turn Your Homepage Into a Landing Page6:46How to Use Pop Ups & Opt In Forms9:15How to Use LeadPages to Grow Faster10:15How to Create an Email Campaign in Mailchimp9:22Email Analytics: 5 Metrics to Track6:22Taking Action: Set Up Your Sign Forms & Incentives2:04
- CopywritingProject: Write Copy That Sells3:49What is Copywriting & Why is it Important?11:04How to Write For Your Buyer Persona6:08Attention - Headlines are "Eighty Cents of the Dollar"6:5811 Tips to Write Magnetic Headlines12:29A.I.D.A - Interest, Desire & Action12:04Taking Action: Use A.I.D.A to Write Copy That Sells7:48
- Search Engine Optimization (SEO)Project: Complete this 26-Point SEO Checklist2:31An Overview of SEO11:235 SEO Metrics to Measure SEO Performance7:22How to SEO Optimise Your Homepage8:43How to Verify Your Website in The Google Search Console3:54How to Improve Website Performance & Speed10:58How to Take the Google Mobile Friendly Test2:38How to Do Keyword Research: Steps & Strategy6:43How to Quickly Brainstorm 1000's of Keyword Ideas15:44How to Narrow Down Your Keyword List using Google Keyword Planner11:12How to Assess Keyword Competition & Choose Target Keywords6:16How to Write Title Tags Search Engines Love10:26How to Skyrocket Clickthrough Rate with Meta Descriptions3:27How to Appear in the Google Image Search Results5:20Copy Optimization: Headings Tags, Outgoing & Internal Links etc.5:44The Types of Backlinks That Really Matter and How to Get Them9:24How to Maximise Links for Your SEO Campaigns3:48How to Create Content That Generates Links & Social Shares on Autopilot10:58How to Leverage Authority Websites and Top of the Search Results4:31Student Q&A #115:04Student Q&A #215:16Local SEO: How to Rank Your Local Business in Google23:18Taking Action: Follow the 26 Point SEO Checklist!1:39
- YouTubeProject: Use Simple Videos to Drive Traffic & Sales3:09Why YouTube5:57YouTube Marketing Strategy5:36"Watch Time" is Golden4:42The Subscriber Advantage7:06YouTube Recording Software & Mics7:03YouTube Acccount Set Up & Optimization10:05YouTube Keyword Research10:40YouTube Video Structure9:54YouTube SEO8:16Youtube Thumbnails4:28YouTube Annotations & Cards8:55YouTube Promotion3:07YouTube Analytics9:29Taking Action: Upload Your First Video2:59
- Facebook MarketingProject: Get Your First 1000 Likes Without Facebook Ads2:53Why Facebook?9:12Create Your Facebook Page6:39Facebook Icon7:30Facebook Cover Image6:08Description & About Page5:02Apps & Tabs4:45Page Settings7:079 Post Formulas Gauranteed to Drive Engagement3:29Edgerank Algorithm6:52Caption This Photo5:21Quotes3:44Native Videos7:01Facebook Contest6:035 More Facebook Post Formulas7:09Bonus Tips: Content Strategy4:3110 Tactics to Start Getting Organic Likes8:15Use Email to Drive Organic Likes9:09Use Facebook Groups to Drive Organic Likes5:35Add a Facebook Like Box to Your Website4:36Secret Strategy to Increase Page Likes2:275 Facebook Insights Reports to Measure Success9:46Taking Action: Get Your First 1000 Facebook Likes3:15
- TwitterProject: Increase Your Twitter Followers with 10 Strategies3:37Why Twitter?8:57How Twitter Works14:15What Not To Do on Twitter3:344 Ways To Get More Retweets7:535 Steps Optimize Your Profile11:505 Ways to Promote Your Twitter9:40Use Hastags to Increase Discoverability6:51Follow Top Twitter Users4:46The Poster Boy Formula7:19Join a Trending Conversation4:50Ask Questions4:40Bring Twitter Into the Physical World1:53Track Results: Twitter Analytics3:40Bonus Tip. Schedule Tweets with Buffer3:43Taking Action: Implement Strategies to Increase Twitter Followers3:34
- Quora MarketingProject: Become an Authority & Drive Long Term Website Traffic3:10Why Quora?9:05How to Join Quora & Optimize Your Profile9:34How to Identify Questions That Are Worth Answering7:08How to Choose or Create a Blog Post to Link Back To4:50How to Structure Your Answers For Maximum Clicks10:43How to Promote Your Quora Answers2:38How to Track Quora Traffic & ROI in Google Analytics3:42Rinse & Repeat Just 5 Mins a Day!Taking Action: Promote Your Quora Answers3:10
- Google AdwordsProject: Create Your First Profitable Adwords Campaign6:31Benefits of Google Adwords8:09How Google Adwords Works8:50Define Success & Set Up Tracking7:30Analyse Your PPC Competition13:04Have a Congruent Landing Page8:24Select The Right Campaign Type12:40Target Your Audience6:18Determine Your Bids & Budgets8:18Write Effective Ads11:03Choose Profitable Keywords14:47Advanced Campaign Settings9:30Measure & Optimise2:42Taking Action: Create Your First Profitable Campaign4:07
- Google AnalyticsProject: Take a Data Driven Approach to Growth7:41Install Google Analytics5:55Enable These 3 Essential Reports6:03Set up Goal Tracking to Measure Success7:36Filter Internal Traffic So You Don't Skew Your Data3:27Add Custom Dashboard to Reveal 12 Essential Metrics11:20Get Notified for Traffic Drops & Spikes with Custom Alerts5:18Make Google Analytics Annotations So You Don't Forget7:08Analyze Demographics Reports (Age, Gender, Interests & Behaviour)12:30Analyze Geo Report (Language & Location)9:38Analyze Technology & Mobile Report (Browser, OS & Devices)9:43Analyze Acquisition Overview Report5:53Analyze Source/Medium Report7:46Analyze Best Days to Post8:52Use Campaign Tagging to Improve Acquisition Data Accuracy7:45Analyze Landing Pages Report12:54Analyze All Pages Report5:15Analyze Exit Pages Report5:41Analyze Goals Report7:10Taking Action: How to Decide Which Insights to Prioritse7:04Bonus: How to Remove Spam Traffic8:32
Dive Into SEO, Facebook, YouTube, Copywriting, Google Analytics, AdWords, & More - It's 12 Courses In 1!
RP
Rob Percival and Daragh WalshInstructor
More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.Description
Get down to brass tacks with this proven formula to grow a business (your own, or the one you work at) fast! Digital marketing is one of the most important aspects of companies of all sizes, but especially in smaller and mid-sized ones. This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you'll get a complete education in building a powerful, profitable campaign that will set either your business or your resume apart.
- Access 169 lectures & 19.5 hours of content 24/7
- Explore marketing fundamentals & best practices of market research
- Create your own WordPress website & get email subscribers fast
- Write copy that sells & increases search engine traffic
- Learn social media marketing techniques for YouTube, Facebook, & Twitter
- Become an authority on Quora marketing
- Design a data-driven approach to growth w/ Google AdWords & Analytics
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: web streaming, mobile streaming
- Certification of completion not included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
- Have questions on how digital purchases work? Learn more here
Requirements
- Internet required
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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